Aurora’s Southlands mall lands a spin studio

Kate Tracy August 30, 2017 0

CycleBar studios have stationary bikes in a semicircle facing the instructor and stats screens. (Dave Brown – CycleBar)

For 12 years, Liz Hatch has dashed through the fitness industry. She’s worked at Orange Theory, at box gyms and in the corporate wellness world.

Now Hatch is done circuit training. Early next year, she plans to open a Cyclebar spin studio in Aurora at the Southlands mall.

“I’m from Aurora, and I know the area,” she said. “It’s a great retail center and very booming with families. That’s what drew me to that location.”

The CycleBar chain serves a mix of technology and bass-heavy tunes at studios nationwide. Hatch’s franchise will be the ninth in Colorado.

CycleBar has signed a 10-year lease on a 2,800-square-foot space in the shopping center, among other fitness outposts like Pedego Electric Bikes, TruFit Athletic Clubs and Fit Republic.

At CycleBar, customers enter a tiered theater with bikes organized in a semicircle around an instructor. Colored lights and upbeat songs accompany a variety of classes that challenge riders’ endurance and strength.

Hatch said the typical franchising investment for a new CycleBar studio is between $400,000 and $800,000. She plans to purchase 45 stationary bicycles and two TVs to display customers’ stats.

Hatch plans to hire as many as 10 instructors to teach classes, as well as six front-desk staff. Each class costs between $8 and $25, depending on the package a customer purchases.

There are already CycleBar studios in Greenwood Village and Lone Tree. The Denver spin scene also includes Peloton, a New York-based stationary bike startup, which opened in the Cherry Creek Shopping Center in June.

“(Spin classes have) really exploded, starting in L.A. and New York City,” Hatch said. “I think fitness trends usually start on the coasts and work their way inland.”

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